چکیده:
یکی از عواملی که بهتازگی در پایدارسازی مقاصد گردشگری بررسی شده گردشگری مسئولانه است. هدف اصلی مقالۀ حاضر، بررسی نقش گردشگری مسئولانه در پایداری مقصد گردشگری است. جامعۀ آماری پژوهش حاضر را مدیران و مشتریان هتلها و آژانسهای مسافرتی کلانشهر تبریز تشکیل دادند که تعداد مدیران 150 نفر بود و تعداد مشتریان با توجه به نامحدودبودن با استفاده از فرمول کوکران 384 نفر بهدست آمد. پژوهش حاضر از نظر هدف کاربردی و از نظر روش اجرا پیمایشی است. ابزار گردآوری اطلاعات در این تحقیق، پرسشنامه است. فرضیهها با استفاده از آزمون رگرسیون بررسی شدند و دادههای گردآوریشده با کمک نرمافزار لیزرل تحلیل شدند و نتایج حاصل نشان داد که مسئولیتپذیری اقتصادی تأثیر مثبت و معنیداری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد. همچنین مسئولیتپذیری اجتماعی تأثیر مثبت و معنیداری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد و نیز مسئولیتپذیری فرهنگی تأثیر مثبت و معنیداری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد. همچنین مسئولیتپذیری محیطی تأثیر مثبت و معنیداری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد.
One of the factors have newly been studied in tourism destination stability is responsible tourism. Since, this research tries to investigate responsible tourism effect on tourism destination stability. Research population includes managers and customers of Tabriz Hotels and Travel Agencies who the managers were 150 and the customers were 384 (sue to their being unlimited, Cochran Formula has been used). Current research is applied one in terms of aim and survey in terms of method. A modified standard research-based questionnaire has been applied to collect data. Regression has been used to test the hypotheses as well as LISREL software has been used to analyze the data. The results are as follow; the economic responsibility has positive and significant effect on economic stability; the economic responsibility has positive and significant effect on social stability; the economic responsibility has positive and significant effect on cultural stability as well as the economic responsibility has positive and significant effect on environmental stability. Also, the social responsibility has positive and significant effect economic stability; the social responsibility has positive and significant effect social stability; the social responsibility has positive and significant effect cultural stability as well as the social responsibility has positive and significant effect environmental stability. The cultural responsibility has positive and significant effect economic stability; the cultural responsibility has positive and significant effect social stability; the cultural responsibility has positive and significant effect cultural stability as well as the cultural responsibility has positive and significant effect environmental stability. Also, the environmental responsibility has positive and significant effect economic stability; the environmental responsibility has positive and significant effect social stability; the environmental responsibility has positive and significant effect cultural stability as well as the environmental responsibility has positive and significant effect environmental stability.