Barriers to the use of information technology in Iran's tourism industry مقاله

خلاصه ماشینی:

Lack of awareness and absence of required skills and expertise, lack of environmental support (especially regarding banking and electronic payment), lack of cohesion and integration between different sectors and units of the tourism industry, telecommunication and communication limitations and low bandwidth, the need for training staff, managers, and users, the lack of mechanisms for implementing information technology plans, the lack of a comprehensive national program for information technology, financial resource allocation problems, the mismatch of e-tourism technologies with existing conditions, laws, and regulations, the lack of proper cultural development by policymakers and stakeholders, and the lack of attention to electronic advertising and marketing issues have been mentioned as obstacles to the development of e-tourism. In this study, after stating the practical concepts and the background of studies and research conducted; the following factors have been confirmed as e-tourism in Korea: limited knowledge about existing technologies, capital costs, lack of trust in e-commerce results, system maintenance costs, mismatch and incompatibility of systems with users and consumers, lack of skilled and specialized human resources, resistance to change by employees and managers in the sub-sectors of the tourism industry, lack of necessary infrastructure (such as attention to telecommunications and electronic banking platforms), lack of sufficient government support and the existence of necessary supportive and executive laws and regulations, limited level of acceptance by customers and users, insufficient support from top management of companies, lack of necessary motivation in employees, customers, and managers, and the small size of the market.