Abstract:
Nowadays, business environment is so unpredictable that the only definitive point is change. Major consultancies have recognized that organizations embracing digital transformation have gained, and continue to gain, the knowledge, insight and understanding critical for deriving a competitive advantage over untransformed competitors. Many articles have highlighted digital transformation as vital to the survival of the organization. However, transformation poses significant challenges. Enterprises are concerned with uncertainty and unpredictability within their environment, which pressures their organizational ability to capture and react to external changes. Such organizational adaptability is primarily associated with the concept of agility. Agile transformation requires a holistic approach throughout the organization which requires a meaningful change in the entire mindset of an organization and its culture. Digital transformation requires business agility, and applying the lessons of Agile across the entire organization is the only approach that has shown consistent success. Numerous articles and reports have introduced Agile as an appropriate framework for digital transformation, yet there is a lack of academic papers in this field. This research, using a systematic literature review, aims to design a life cycle of digital transformation to improve the process of digital transformation in organizations through agile thinking.
Machine summary:
ir/https: Tehran University Press The Life Cycle of Agile Digital Transformation: A Systematic Literature Review Seyed Amirmohsen Mousavi *| Mehdi Shami Zanjani 2 1.
In this research, we intend to explain the life cycle of agile digital transformation through the method of systematic literature review.
The Life Cycle of Agile Digital Transformation: A Systematic Literature Review Mousavi & Shami Zanjani 227 Introduction / Statement of the Problem Today's business environment has become so unpredictable that the only certainty is change.
While the use of innovative technology is intertwined with the transformation strategy, focusing on innovation, recreating the organization's business model, improving the decision-making process, and improving customer engagement, changing culture, and new agile methodologies are essential for organizations pursuing digital transformation maturity (McKendrick, 2017).
digitalization 230 Organizational Culture Management, Volume 23, Number 2, 1404 As shown in recent times, for example, fundamental political events including Brexit and the performance of the Trump administration, along with events around the world such as the Covid-19 pandemic, an agile approach to digital transformation and benefiting from innovation is needed (& Palfreyman 2022 ,Morton).
Organizations employ agile methods for digital transformations to allow themselves to create, react, accept, and learn from changes while simultaneously increasing customer value (Mikalsen et al.
The systematic review method was consistent with our research framework because it focused on addressing research questions or exploring topics that are abstract and complex, such as the concept of agile digital transformation.
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