• 1.

  The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City)

  Corresponding Author : Etemadifard، Mehri ؛ Writer : Kafash poor، Azar ؛ Zendehdel، Ahmad ؛

  Journal:International Journal of Advanced Studies in Humanities and Social Science»October 2016, Volume 5 - Issue 4 (‎11 page(s) - From 336 to 346 )

  Keywords:BrandService Qualitybrand loyaltyBrand TrustBrand Communication

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• 2.

  Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

  Writer : Rajabipoor Meybodi، Alireza ؛ mortazavi، saeed ؛ KafashPoor، Azar ؛ Lagzian، Mohammad ؛

  Journal:Iranian Journal Of Management Studies»Junuary 2016, Volume 9 - Number 1 Ranking Science-Research/ISC (‎20 page(s) - From 43 to 62 )

  Keywords:Relationship MarketingCommunal contractsPsychological contractsRelational contractsTransactional contractsPCRelationshipPsychological ContractAfterJournalUniversityTransactionalHuman Resource Management

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• 3.

  Impact of Using Marketing Strategies on Performance through Supply Chain Performance in Insurance Industry

  Corresponding Author : Nikanloo، Nazanin ؛ Writer : Kafash Poor، Azar ؛ Zendehdel، Ahmad ؛

  Journal:International Journal of Advanced Studies in Humanities and Social Science»March 2012, Volume 1 - Issue 2 (‎8 page(s) - From 129 to 136 )

  Keywords:Marketing StrategiesInsurance industrySupply Chain PerformanceFinancial and Marketing Performance

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