keyword Relational contracts ‎/ (1 Article)

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Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

Writer : Rajabipoor Meybodi، Alireza ؛ mortazavi، saeed ؛ KafashPoor، Azar ؛ Lagzian، Mohammad ؛

Journal:Iranian Journal Of Management Studies»Junuary 2016, Volume 9 - Number 1 Ranking: Science-Research/ISC (‎20 page(s) - From 43 to 62 )
Keywords:Relationship Marketing Communal contracts Psychological contracts Relational contracts Transactional contractsPC Relationship Psychological Contract After Journal University Transactional Human Resource Management

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Journal Iranian Journal Of Management Studies 1

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Communal contractsPsychological contractsRelationship MarketingTransactional contracts

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