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Corresponding Author : Firouzi، Zeynab ؛ Writer : Mohseninia، Iman ؛ Rafiei، Mohammad ؛
Journal:Tourism and Hospitality Research»Spring 2014, Volume 2 - Number 4 (14 page(s) - From 117 to 130 )
Keywords:Brand IdentityTourism brandbrand positioningbrand mentality