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  The effect of national brand in attracting tourists in tourism industry

  Corresponding Author : Firouzi، Zeynab ؛ Writer : Mohseninia، Iman ؛ Rafiei، Mohammad ؛

  Journal:Tourism and Hospitality Research»Spring 2014, Volume 2 - Number 4 (‎14 page(s) - From 117 to 130 )

  Keywords:Brand IdentityTourism brandbrand positioningbrand mentality

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