keyword brand mentality ‎/ (1 Article)

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The effect of national brand in attracting tourists in tourism industry

Corresponding Author : Firouzi، Zeynab ؛ Writer : Mohseninia، Iman ؛ Rafiei، Mohammad ؛

Journal:Tourism and Hospitality Research»Spring 2014, Volume 2 - Number 4 (‎14 page(s) - From 117 to 130 )
Keywords:Brand Identity Tourism brand brand positioning brand mentality

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