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  The Impact of Social Network Marketing on Consumer Willingness for Brand Purchase, given the Mediating Role of Customer Engagement

  Writer : Serajpour، Sara ؛ Fattahi، Majid ؛ Zameni، Farshideh ؛

  Journal:Open Access Journal of Resistive Economics»Winter 2021, Volume 9 - Number 22 ISC (‎16 page(s) - From 66 to 81 )

  Keywords:Customer engagementSocial network marketingconsumer behavioral intention

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