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The Intervention of Organizational Characteristics in the Relationship between CRM and Organizational Performance in the Nigerian Insurance Industry

Writer : F. F. Olowokudejo ؛ M. A. Obalola ؛ S. A. Aduloju ؛

Journal:International Journal of Management and Business Research»Winter 2013, Volume 3 - Number 1 (‎10 page(s) - From 21 to 30 )
Keywords:crm organizational performance Organizational characteristics Insurance industry Branch network Companies’imageNigeria Nigerian

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