keyword Mobile Services ‎/ (6 Article)

Writer : Ahmadi Kadkhoda، Faraydun ؛ Shafei، Reza ؛

Journal:Journal of Management and Accounting Studies»March 2016 - Number 9 (‎8 page(s) - From 61 to 68 )

Keywords:CharacteristicsBrand`s Special ValueMobile ServicesGained delightability of use

عوامل مؤثر برتمایل به پذیرش خدمات سیار از نظر گردشگران بر اساس مدل UTAUT (مطالعه‌ی موردی: شهر تهران)

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Writer : محمود زاده، سید مجتبی ؛ شیردل، طاهره ؛ میکائیلی، فتاح ؛

Journal:برنامه ریزی و توسعه گردشگری»بهار 1394 - شماره 12 Ranking: Science-Research/ISC (‎19 page(s) - From 107 to 125 )

Keywords:گردشگریفناوری اطلاعات و ارتباطاتابزار هوشمند همراهگردشگری سیارمدل یکپارچه پذیرش و استفاده از فناوریMobile Servicesmobile devicesmobile tourismUTAUTICTفناوریمدلکاربراناینترنتارتباطات سیار

Analysis of Importance-Performance of Service Features Based on Customer Segmentation with a Data Mining Approach - A Study in the Mobile Service Market in Yazd Province -

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Journal:Journal of Information Technology Management»زمستان 1391 - شماره 13 Ranking: Science-Research/ISC (‎26 page(s) - From 45 to 70 )

Keywords:Artificial Neural NetworksPerformanceData miningMobile ServicesCustomer segmentationSelf organizing MapsImportance AnalysisServiceImportanceSegment

Using a combined approach based on artificial neural networks and rough set theory to model customer loyalty to the brand in the mobile service industry

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Journal:مدیریت بازرگانی»پاییز 1391، دوره چهارم - شماره 3 Ranking: Science-Research/ISC (‎22 page(s) - From 43 to 64 )

Keywords:Artificial Neural NetworksService Qualitybrand loyaltyMobile ServicesRough set theoryBrandService

Writer : Ansari، A ؛ Sanayei، A ؛

Journal:International Journal Of Information Science And Management»May 2012, Volume 10 - Number 1 Ranking: Science-Research/ISC (‎16 page(s) - From 137 to 152 )

Keywords:Satisfactionmobile learningcustomer loyaltyMobile Services

Investigating the factors influencing the acceptance of mobile services using path analysis method

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Journal:Journal of Information Technology Management»پاییز و زمستان 1389 - شماره 5 Ranking: Science-Research/ISC (‎18 page(s) - From 109 to 126 )

Keywords:factorsMobile ServicesPath analysis methodservice acceptanceTechnology Acceptance Model