Autumn 2025 - Number 16
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Corresponding Author : Almasi، Samaneh ؛ Writer : Eydi، Hossein ؛ Abbasi، Homayoun ؛ García-Fernández، Jerónimo ؛
(31 page(s) - From 13 to 43 )
Keywords:InnovationMotivationEntrepreneurshipteamworkIntellectual rightSELF EMPLOYMENTBusiness Skills
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Writer : Orouji، Ghazaleh ؛ Shooshinasab، Parvin ؛ Golmohammadi، Hamed ؛ Corresponding Author : Benesbordi، Ali ؛
(13 page(s) - From 45 to 57 )
Keywords:Brand storyBrand StorytellingBrand Historical ConnectionBrand Storyteller
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Corresponding Author : Asgari Gandomani، Zahra ؛ Writer : Elahi، Alireza ؛ Mohammadi، Yaghoob ؛ Emami، Parviz ؛
(15 page(s) - From 59 to 73 )
Keywords:brand loyaltySports organizationsBrand commitmentbrand valueEmployee Commitment
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Writer : Haghparast، Mehran ؛ Esfahani، Davood Nasr ؛ Corresponding Author : Hosseini، Mohamad Soltan ؛
(23 page(s) - From 75 to 97 )
Keywords:Scenario PlanningforesightSports BusinessesFinancial StrategiesAI Language Models
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Desired Drivers of the Future of Sport Consumer Behavior
Journal ArticleWriter : Zargarzadeh Isfahani، Mohammad ؛ Ayvazi، Mohammad Rahim ؛ Drodian، Ali Asghar ؛ Alizadeh، Azim ؛ Corresponding Author : Azadfada، Shiva ؛
(21 page(s) - From 99 to 119 )
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Corresponding Author : Mahtab، Navid ؛ Writer : Divani، Faraz ؛ Varmaghani، Maryam ؛
(21 page(s) - From 121 to 141 )
Keywords:structural factorsManagerial Factorssocio cultural factorsBrand agility