Winter 2025 - Number 13
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The Benefits of Phygital Marketing in Sports Events
Journal ArticleWriter : Jaberi، Akbar ؛ Corresponding Author : Ghahreman Tabrizi، Kourosh ؛
(19 page(s) - From 13 to 31 )
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Writer : Mohammadi، Somayeh ؛ Corresponding Author : Izadi، Behzad ؛
(19 page(s) - From 33 to 51 )
Keywords:AHPPublic RelationsLegal Issuesstrategic thinkingBranding
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Writer : Safi، Makki Mohmmed ؛ Abdul Wahed Abbas، Hassanin ؛ Jalai Dehkordi، Khosro ؛ Corresponding Author : Nazari، Rasool ؛
(21 page(s) - From 53 to 73 )
Keywords:EconomicSustainable DevelopmentSport BusinessInfrastructural
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Corresponding Author : Moharamzadeh، Mehrdad ؛ Writer : Mahdavi Ghareh Agaj Olya، Akbar ؛ Naghavi، Leila ؛
(15 page(s) - From 75 to 89 )
Keywords:business performancedigital innovationEntrepreneurship Passion
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Writer : Pourzarnegar، Jalil ؛
(13 page(s) - From 91 to 103 )
Keywords:businessStrategydevelopmentObstaclesports marketingInvestigate
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Writer : Ebrahimi، Farhad ؛ Mirzazadeh، Zahra Sadat ؛ Laal Bazri، Samad ؛ Talebpour، Mahdi ؛
(19 page(s) - From 105 to 123 )
Keywords:Service QualityLoyaltycustomersrelationship qualityFuture Attendance Intention