Abstract:
The study elucidates that the Malaysian retail sector has experienced dramatic changes in the last few decadeswith the emergence of new retail formats such as hypermarkets, large scale supermarkets, and convenience stores. As a result, it has affected the way employees work and their commitment to their organization. Thus, it is important for the retailers know the reasons for employee motivation, job satisfaction and organizational commitment .The objective of this study is to investigate the various Motivating and De-motivating factors influencing job satisfaction and to identify the relationship between Motivation, job satisfaction and organizational commitment. Further to understand the impact of demographic factors on Retail employees motivation, job satisfaction and organizational commitment.The study concludes that motivating variables namely Good salary, Monetary benefits, Non-monetary benefits, prospect of promotion, job training and development and Challenging task were the variables that isspecifically responsible for overall motivation and satisfaction of employees in the current job. It has also beenfurther concluded that variables responsible for organizational commitment are Good salary, Non-Monetary benefits, Poor relationship with colleagues, career growth, Job training and development, Challenging task, recognition from peers and top management, poor relationship with colleagues and Working long hours, Lack of recognition from top management, Disrespect from top management, Poor working Conditions, Inadequate managerial competence of top management. So, motivation is a psychological trait leading to organizational commitment. This research supports the stated view and proved the hypothesis that there exist a strong relationship between motivation, job-satisfaction and organizational commitment
Machine summary:
Further to understand the impact of demographic factors on Retail employees motivation, job satisfaction and organizational commitment.
It has also beenfurther concluded that variables responsible for organizational commitment are Good salary, Non-Monetary benefits, Poor relationship with colleagues, career growth, Job training and development, Challenging task, recognition from peers and top management, poor relationship with colleagues and Working long hours, Lack of recognition from top management, Disrespect from top management, Poor working Conditions, Inadequate managerial competence of top management.
Keywords: Motivation, Job-satisfaction, Organizational commitment, Demographic factors INTRODUCTION Background of the Study Retail trading is a vital element of most economies, mainly because its acts on large scale, customer requirements felt significant at global levels.
Since, organizational efficiency refers to a degree to which an organization meets or approaches its goals; such an organization should assure and achieve job satisfaction, commitment, and motivation among its employees.
The views of the employee about job satisfaction and commitment also depend on organizational behavior and performance of human resource management.
In order to make employees satisfied and committed to their jobs in retail sector, there is a need for strong and effective motivation at the various levels of the organization.
This study investigated the relationships between employee motivation, job satisfaction and organizational commitment and also the demographic variables such as age, gender, tenure, education level and departments.
It is observed from this research study that the work experience and education of the retail employees determines the level of motivation and satisfaction, which ultimately pay way for organizational commitment.