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An Interpretive Structural Model of Factors Influencing Successful Sports Customer Relationship Management: Drivers of CRM within the sports industry

Corresponding Author : Pashaie، Sajjad ؛ Writer : Dickson، Geoff ؛ Piątkowska، Monika ؛ Golmohammadi، Hamed ؛

Journal:Sports Business»Spring 2025 - Number 14 (‎23 page(s) - From 13 to 35 )
Keywords:customer satisfaction Delphi method customer loyalty MICMAC Analysis Futures Forecasting Prompt Response to Customer Complaints

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Journal Sports Business 1

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MICMAC AnalysisPrompt Response to Customer Complaintscustomer loyaltycustomer satisfactionDelphi method

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