keyword Strategic scope ‎/ (1 Article)

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The role of strategic branding in sustainable competitiveadvantage

Writer : MolkAra، Melika ؛

Journal:Business Management and Entrepreneurship»September 2022, Volume 1 - Number 1 (‎5 page(s) - From 6 to 10 )
Keywords:Brand Association Sustainable Competitive Advantage Branding Process Brand performance Strategic branding Strategic scope

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