Feb 2015 - Number 5
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Corresponding Author : Golzari، Javad ؛ Writer : Movaghar Moghaddam، Farshid ؛
(20 page(s) - From 1 to 20 )
Keywords:Brand awarenessBrand attitudebrand loyaltyperceived qualitybrand imageBrand PersonalityBrand Prestigebrand choice intentionbrand reliabilitymanagement trust
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Corresponding Author : Hedayat Sokachaee، Elham ؛ Writer : Babaei، Mohammadreza ؛ seiedfazli، hadi ؛
(22 page(s) - From 21 to 42 )
Keywords:Brand experiencebrand loyaltymobileAnzali CityCustomer’s mental factors
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Corresponding Author : Irani، Hamid ؛ Writer : Babaeia، Mohammadreza ؛ Sardar، Soheila ؛
(18 page(s) - From 43 to 60 )
Keywords:ITHuman Capitalinnovation cultureProduct and Services Innovation