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• 1.

  The impact of customer’s mental factors on brand to create brand loyalty (Case study: mobile phone customers in the city of Anzali)

  Corresponding Author : Hedayat Sokachaee، Elham ؛ Writer : Babaei، Mohammadreza ؛ seiedfazli، hadi ؛

  Journal:Business and Marketing»Feb 2015 - Number 5 (‎22 page(s) - From 21 to 42 )

  Keywords:Brand experiencebrand loyaltymobileAnzali CityCustomer’s mental factors

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• 2.

  Investigation of effective factors on brand loyalty in the customers of the mobile phone in the city of Bandar-e Anzali

  Corresponding Author : Hedayat Sokachaee، Elham ؛ Writer : Babaei، Mohammadreza ؛

  Journal:Business and Marketing»Nov 2014 - Number 4 (‎22 page(s) - From 30 to 51 )

  Keywords:cellphonebrand satisfactionloyalty to the brandExperience of the brandtrust in brand

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• 3.

  Investigation of Internal Marketing as Regards Job Satisfaction and Organizational Commitment in Economic Agencies

  Corresponding Author : Hedayat Sokachaee، Elham ؛ Writer : Movaghar Moghaddam، Farshid ؛

  Journal:Business and Marketing»April 2014 - Number 3 (‎17 page(s) - From 17 to 33 )

  Keywords:Internal MarketingJob SatisfactionOrganizational commitmentMelli Bank

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• 4.

  The Impact of Service Quality on Customer Satisfaction by Using SERVQUAL Model

  Corresponding Author : Hedayat Sokachaee، Elham ؛ Writer : Movaghar Moghaddam، Farshid ؛

  Journal:Business and Marketing»April 2014 - Number 3 (‎16 page(s) - From 1 to 16 )

  Keywords:customer satisfactionquality of serviceServqual ModelMelli Bank

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