Abstracts - مجله کاوش های مدیریت بازرگانی مقاله

خلاصه ماشینی:

Abstracts of Articles in English Customer Acceptance of Internet Banking’s Pattern 166 Mohammad Mahmoudi Meymand (Ph. D), Lotfollah Forozandeh dehkordi (Ph. D), Mostafa Ahmadinejad Investigation of the Relationship between the Consumer’s Innovativeness 167 Yaser Jabari, Manije Qarecheh (Ph. D), Shahriyar Azizi (Ph. D) Description of Electronic Customer Relationship Management Situation 168 Sayyed Heydar Mirfakhradini (Ph. D), Sayyed Hassan Hatami Nasab, Reza Taleefar Analyzing Service Quality of Brokers in Stock Exchanges with the Use of 169 Daryush Farid (Ph. D), Habib Zare Ahmadabadi (Ph. D), Mohammad Ali Dehghan tafti (Ph. D), Roohollah khanbiuky Determining Unique and Common Practices of Total Quality Management 170 Kamran Feyzy (Ph. D), Hasan Dehghan Dehnavi Designing Explanation of Service Loyalty Model 171 M. Determining Unique and Common Practices of Total Quality Management, Just-in-Time, Total Productive Maintenance Kamran Feyz (Ph. D) Hasan Dehghan Dehnavi Abstract: Manufacturing companies need human resource management, cost saving, services, and responding to customers for competition. Keywords:Performance Assessment, Electronic Customer Relations Management (e-CRM), Balanced Scorecard (BSC), PISHGAMANE KAVIRE YAZD Set. Investigation of the Relationship between the Consumer’s Innovativeness, Brand Knowledge, Brand Trust and Acceptance of Core Brand Extension Yaser Jabari Manije Qarecheh (Ph. D) Shahriyar Azizi (Ph. D) Abstract Today, the creation, preservation and extension of brand is one of the most important issues of consideration in any business. The present study investigates the relationship between the consumer’s innovativeness and the acceptance of brand extension (horizontal and vertical) and also the moderating effect of two variables (product knowledge and parent brand trust) on this relationship.