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نویسنده : S. Vijay Anand ؛ M. Selvaraj ؛
مجله:International Journal of Management and Business Research»Spring 2012, Volume 2 - Number 2 (13 صفحه - از 151 تا 163 )
کلیدواژه ها:competenceService QualityBankscustomer satisfactioncustomer loyaltyDemographic factorsSERVPERFIndian banking sectorIndia