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  Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

  Writer : Saeednia، H ؛ Dastjerdi، A ؛ Jafari Sohi، A ؛

  Journal:International Journal of Management and Business Research»Winter 2012, Volume 2 - Number 1 (‎10 page(s) - From 13 to 22 )

  Keywords:TechnologyKnowledge managementstaffintegrationConsensusSenior ManagersService customization: Customer relationship managementCRM

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