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  The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

  Writer : S. Vijay Anand ؛ M. Selvaraj ؛

  Journal:International Journal of Management and Business Research»Spring 2012, Volume 2 - Number 2 (‎13 page(s) - From 151 to 163 )

  Keywords:competenceService QualityBankscustomer satisfactioncustomer loyaltyDemographic factorsSERVPERFIndian banking sectorIndia

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