چکیده:
The paper considers studying the perception and assessment of media content in the Russian-language social networks, analyzing the causes that affect the perception and distribution of network content. The importance of language learning and communication in Russian-language social networks, and problems of content effectiveness is determined by the growth in the number and activity of Runet users. The material was used the database of the Russian social network VKontakte. The study involved a cross-disciplinary multimodal approach, also psycholinguistic analysis, content analysis to correctly interpret the perception of the content. Formal analysis was performed in stages, combining quantitative and qualitative methods of analysis. We applied TextAnalyst 2.0, Gephi (algorithm Force Atlas 2), Tableau as tools for analysis of empirical material. The results of the study suggest that the perception and effectiveness of network content is determined by a complex of causes. The success of posts (the maximum number of likes, reposts, comments, the achievement of the author’s communicative goal – transferring users’ actions from online to offline mode) ensure a source of distribution (the symbolic capital of the author increases the significance of the text when it is perceived by the network community), the use of features of the current communicative situation and the accuracy of the imperative strategy.
خلاصه ماشینی:
The importance of language learning and communication in Russian-language social networks, and problems of content effectiveness is determined by the growth in the number and activity ofRunet users.
The success of posts (the maximum number of likes, reposts, comments, the achievement of the author's communicative goal - transferring users' actions from online to offline mode) ensure a source of distribution (the symbolic capital of the author increases the significance of the text when it is perceived by the network community), the use of features of the current communicative situation and the accuracy of the imperative strategy .
Introduction The importance of language learning and communication in Russianlanguage social networks, and problems of content effectiveness is determined by the growth in the number and activity of Run et users.
Convergence and multidimensionality of online communications require a crossdisciplinary approach, mixed methods that are used in many studies that represent various aspects of interaction in the web environment (Dunbar, Amaboldi, Conti, & Passarella, 2015; Lipschultz, 2014; Ryan, 2018; Sauter, 2014; Verboord, 2014).
66 661 Special Issue ofJoumal of Research in Applied Linguistics, 10, Spring 2019 Analysis of the media space as a multimodal sphere is also becoming increasingly widespread in various studies (Alexander & Rhodes, 2014; Velkova, 2018).
The analysis of communicative network actions made it possible to identify and rank the digital footprints of active actors for further research.