چکیده:
The aim of this study is to estimate the recreational value of the Shushtar ancient waterfalls and measure the willingness to pay of individuals to visit these waterfalls using the individual travel cost method. The Shushtar ancient waterfalls, due to their historical and natural pleasantness, are an annual destination for many domestic and foreign tourists. The present study attempted to extract the market value of the tourism function of these waterfalls in the year 1394 (Solar Hijri). Based on the results of this study, the final willingness to pay was calculated to be 320,570 Rials and the annual social benefits were calculated to be 1,335 billion Rials. The capital value of these waterfalls was obtained using the real interest rate of the tourism sector to be 11,625 billion Rials, and from this perspective, the present research is unique. This very high value was obtained under conditions where no significant budget is spent towards the protection of these waterfalls and the entrance fee for these waterfalls is not optimized. Therefore, it is essential for officials to pay more attention to this historical-natural site.
خلاصه ماشینی:
Economic Valuation of the Tourism Attractions of the Ancient Shushtar Waterfalls Amirhossein Montazar Hojjat 1, Ibrahim Anvari 2, Mahnaz Bashi 3 Date of arrival: 95/12/8 - Date of acceptance: 96/12/9 Abstract The aim of this study is to estimate the recreational value of the ancient Shushtar waterfalls and to measure the willingness to pay of individuals to visit these waterfalls using the individual travel cost method.
In other words, the main objective of this study is to extract the market value of the tourism function of the Shushtar waterfalls, which is calculated through the travel cost method.
This method is generally conducted through field studies using questionnaire distribution among tourists and collecting information on individual characteristics, number of trips, and travel costs (Kim et al.
As observed, in the analysis of estimating the market value of tourism amenity, both individual and zone travel cost approaches were predominantly used, and the questionnaire has been the primary research tool in all these studies.
In this study, the economic value of the tourist attraction function of the ancient Shushtar waterfalls was estimated using the individual travel cost approach.
By generalizing the obtained number to the entire population, the annual value of social benefits resulting from tourist attraction by the Shushtar waterfalls was extracted to be 1,335 billion Rials.
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