چکیده:
Crowdfunding is a public call on the Internet to a large population that is accompanied by material and spiritual rewards. The goal of raising micro-capital in the community is to finance a variety of projects. In line with the previous related studies, this study first addressed the factors that affect crowdfunding. Then, in order to identify new factors and endorse results that had been identified in the past, a semi-structured interview with 15 fundraising experts and practitioners working in the Investment House was done (who were selected using purposive sampling). To achieve this goal, qualitative content analysis has been used. According to the results of the analysis of the previous studies and the conducted interview, the factors that influence the successfulness of crowdfunding behavior were identified, including demographic factors, environmental factors, and factors affecting the project. In content analysis, new concepts were extracted from these factors based on interviews that ultimately led to the development of a model that shows factors influencing crowdfunding behavior.
خلاصه ماشینی:
In content analysis, new concepts of these factors were extracted based on interviews, which ultimately led to the creation of a model that influences the success of crowdfunding.
With these interpretations, a correct understanding of crowdfunding and identifying the factors influencing it has become a major challenge and problem for investors and businesses in need of funding (Bannerman, 2013).
Also, the present research seeks to find a model that identifies what factors influence the success of crowdfunding behavior.
Initial Coding of Factors Influencing Crowdfunding Behavior Refer to the page image In tables 4, 5, and 6, secondary codes were transformed into concepts, and concepts were transformed into categories to extract the model.
The following findings are considered as factors of success in crowdfunding behavior that attract investors to projects.
Coding of Demographic Factors Data Influencing the Success of Crowdfunding Behavior Refer to the page image Table 5.
Coding of Data on Environmental Factors Influencing the Success of Crowdfunding Behavior Refer to the page image Table 6.
Coding of Data on Project Factors in the Success of Crowdfunding Refer to the page image Result Crowdfunding is one of the effective financing methods for businesses.
A project, in terms of presenting a business model and the feasibility it offers, can attract the investor's attention and influence crowdfunding behavior.
Factors influencing the success of crowdfunding behavior Suggestions and limitations of the research The results of this research can be used in several ways by the investment house platform and businesses in the field of crowdfunding.
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