چکیده:
Knowledge in media organizations exists in the creative mind of the human resource. Knowledge sharing in these organizations stops in the absence of supportive culture and system; Gamification is one of the new techniques that organizations use to enhance employees’ motivation and collaborative culture. The purpose of this research was to design a supportive-motivational system tailored to the needs of IRIB TV Employees to increase their participation in knowledge sharing. This study was done in two phases to identify the motivational needs of the TV staff to gamify the knowledge sharing process. To this end, in the first phase, we conducted a semi-structured interview with 15 staff members. The obtained data was analyzed using the thematic analysis method. In the second phase, the Delphi method was applied with the participation of 18 experts using a questionnaire. The components of the designed model for the gamified knowledge sharing system in the media organization are motivational needs, game mechanics, behavior, and knowledge sharing emotions. Motivational needs can be internal or external. Depending on the motivational needs, the users are categorized into four types: perfectionists, socializers, explorers, and combatants. The behaviors and emotions of knowledge sharing in the gamified system also are different for the knowledge provider and the knowledge recipient.
خلاصه ماشینی:
Designing a Gamified Model to Improve the Collaborative Culture of Media Staff in the Knowledge Sharing Process (Case Study: Staff of the Islamic Republic of Iran Broadcasting) Touhid Soltani 1, Siavash Salavatian 2, Somayeh Labaafi 3 1.
The components of the model designed for the gamified knowledge sharing system in the media organization included motivational needs, game mechanics, and knowledge sharing behaviors and emotions.
In this research, to answer the main question “How can the motivation for knowledge sharing be created in the employees of the Islamic Republic of Iran Broadcasting Organization with the help of gamification methods?” four topics were investigated: motivational needs, game mechanics, knowledge sharing behavior, and knowledge sharing emotions.
(Refer to the image on the page) Power The motivation for power manifests itself differently among managers; where employees pay attention to knowledge sharing based on the power and position they have in the organization.
(Refer to the image on the page) (Refer to the image on the page) Discussion and Conclusion In the present research, motivational needs for knowledge sharing among employees of Sima Islamic Republic of Iran, game mechanics, knowledge-sharing behavior, and knowledge-sharing emotions were identified, each of which constitutes the components of a gamified knowledge-sharing model in a service-oriented media organization.
1. Costello & Oliver is that, in this research, it was shown that in a knowledge-based environment, employees need different motivations for knowledge sharing, including position, power, achievement, autonomy, helping, community, learning, and security, which are somewhat commensurate with perfectionists, socialites, explorers, and fighters.
This study identified the motivations, effective game mechanics, behaviors, and emotions of knowledge sharing.
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