چکیده:
this research to reveal the invisible aspect of positive thinking discourse, has investigated the construction process of the subject of positive thinking through an analytical-interrogative-critical method. The results of the research show that at first man was defined as homo economicus and the society was divided into two categories of workers and capitalists. To prevent the reduction of worker productivity with minimum wage and maximum work, the Self- Entrepreneur subject was constructed. This subject is a worker and a capitalist at the same time; Since the possibility of entrepreneurship is not available for all people, the discourse of positive thinking began to construct a happiness maker subject; A subject with a consumer economic enterprise to produce her satisfaction and of course this discourse to prevent depression caused by not having enough money to spend in a consumer economic enterprise. First, introduced happiness as an emotional currency and a factor in creating wealth and success, and after that, to make the Self- Entrepreneur subject visible in neoliberal bio-politics, he introduced well-being with specific factors as the criteria of a successful and wealth-creating person. Finally, the subject seeks to produce her satisfaction and defines well-being as satisfaction with life, having achievements, Engagement, etc. It is in contrast with a person who, from the point of view of altruism, considers himself committed and responsible for the satisfaction of another, and considers well-being to be the totality of empathy and sympathy towards another to reduce his pain and suffering.
خلاصه ماشینی:
ir Open Access From Self-Entrepreneurship to Happiness-Creation: 1 Analyzing the Trend of Positive Thinking Construction in Neoliberal Biopolitics and Critiquing its Ethical Foundations / Azam Moradi PhD Graduate in Philosophy of Education, Ferdowsi University of Mashhad, Mashhad, Iran.
Of course, to prevent depression caused by the lack of sufficient money to spend in the economic enterprise of consumption, this discourse first introduced happiness as an emotional currency and a factor in creating wealth and success, and thereafter, to make the self-entrepreneurial subject visible in neoliberal biopolitics, it introduced well-being with specific factors as the criteria for a successful and wealth-creating human, and finally 1 Adapted from the doctoral dissertation of Ms. Azam Moradi 57 Journal of Foundations of Education and Training, Ferdowsi University of Mashhad Volume 14, Number 1, Year 2024 in which the subject who is pursuing their own satisfaction and perceives well-being as life satisfaction, having achievements, immersion, etc.
Since the positive thinking discourse, whether in the form of academic positive psychology or pop psychology, serves neoliberalism as a discursive technology, and since Foucault, in his genealogy of the modern state, has critiqued neoliberalism; this article intends to depict the unobservable aspect of this discourse by portraying the method of constructing the positive-thinking subject in neoliberal biopolitics; to Volume 14, Number 1, Year 2024 From self-entrepreneurship to happiness-creation: ...
Theodore Schultz 65 Research Journal of Foundations of Education, Ferdowsi University of Mashhad Volume 14, Number 1, Year 2024 Here, positive thinking and the psychology derived from it are put at the service of neoliberal policies and, through its theories, resolve this internal conflict.
(
, 
, 
)
