The Impact of Teamwork on the Internationalization Process of Companies: The Mediating Role of Marketing مقاله

چکیده:

ObjectiveIn today's world, continuous changes in the workplace and daily activities increase the need for idea exchange and ongoing learning. As a result, experts regard teamwork as a vital strategy for adapting to these frequent changes. In this context, neglecting marketing can have serious consequences for companies. Without support for creative employees and attention to marketing strategies, effective operation in a dynamic environment will be challenging, which can lead to a decrease in the competitive capacity of companies. Therefore, this research aims to examine the role of teamwork in the internationalization process of knowledge-based companies with marketing acting as a mediating. MethodologyThis research is designed as an applied study with a quantitative approach. The statistical population of this study includes employees of 85 knowledge-based companies active in the field of information technology, which accounted for more than 10 percent of the country's exports from 2022 to 2023. The total number of these employees is estimated to be approximately 345. Using Cochran's formula, the required sample size for this research was determined to be 182 individuals. To collect data, a standard 22-item questionnaire with a five-point Likert scale was utilized. Finally, the collected data were analyzed using Smart PLS 3 software. FindingsIn today's competitive world, attention to marketing has gained significant importance as a key factor for achieving competitive advantage in organizations. The findings of this research indicate that emotional commitment, the creation of an innovative atmosphere, and knowledge sharing with the mediating role of marketing have a positive and meaningful impact on the internationalization process of companies. In knowledge-based companies, the importance of marketing is clear, especially as these companies face serious challenges such as sanctions and economic difficulties. Therefore, managers must pay special attention to marketing. When employees feel that their managers act with honesty and transparency, they are more likely to present their creative and innovative ideas in the form of constructive suggestions in the field of marketing. Therefore, developing new and unique ideas in marketing can help knowledge-based companies remain sustainable in the competitive international environment. These companies should support their employees and provide effective and prompt suggestions for improvement to their managers to effectively address the fundamental challenges they face in the industry. ConclusionThe results indicate that teamwork among employees plays a crucial role in the survival and success of companies in the international sector. The knowledge that companies acquire from others, especially during the process of internationalization, can enhance their competitiveness in the global market. Additionally, group cooperation serves as a primary driver of learning, innovation, and marketing, facilitating the internationalization of knowledge-based companies. Teamwork helps members better understand how to work together and share knowledge to achieve high levels of productivity and effectiveness, enabling them to succeed in the internationalization of knowledge-based companies.