خلاصه ماشینی:
Associate Professor, Alzahra University faculty member, Faculty of Social Sciences and Economics 215 The Effect of Brand Image on Conspicuous Consumption: Considering Mediator Role of Purchase Values, Purchase Intention and Moderator Role of Gender (A Study of Novin Charm Company) Seyed Hamid Khodadad Hosseini*1, Asghar Moshabaki2, Elnaz Farhadi 3 Abstract Luxury goods buying behavior can be observed among almost all of the social classes but may have different motivational basis.
Associate Professor, Department of Management, University of Isfahan, Isfahan, Iran 217 Understanding the Process of Brand Phobia Formation among Customers of Insurance Companies Mohammad Aidi*1, Ardeshir Shiri2, Shokofeh Mami 3 Abstract The present study examines the understanding of brand phobia formation process among customers of insurance companies in Ilam in 9191 using exploratory analysis.
1. Corresponding Author: Assistant Professor, Department of Business Management, Faculty of Literature and Humanities, Ilam University.
The banking industry can improve the quality of services and ultimately enhance the value of its brand through the effective management of knowledge acquired from customers, suppliers and competitors.
1. Corresponding author: Assistant Professor of Management of Alzahra University, Tehran, Iran.
The purpose of this study is to identify the effective factors on social brand as well as to present a branding model based on corporate social responsibility in the banking industry.
Candidate, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2. Corresponding Author: Assistant Prof, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Associate Prof, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.