چکیده:
The rapid development of technologies and social media has brought considerable changes in communication and advancing the human knowledge. Development and widespread availability of smartphones and communication skills, have changed knowledge and understanding of people. Few decades ago, the blind and those people who had problems in communicating with their surrounding world, now by the help of artificial intelligence deployed in smartphones and new technologies, are able to some extent, to improve their knowledge. This paper investigates the role of the application of artificial intelligence, the social media networks and other mass communication means in improving the media literacy of blind people. The statistic population of this study were 2000 blind people of the north western city of Tabriz. The sampling method used for this study is non-probability and purposeful technique and from this population based on Z score and the characteristics assigned to the said population, with 2 standard deviation, 15 people who were using this technology and 15 others who were not, were selected. The data gathering method was based on experimental with two- group Technique and survey as well as full observation. The theoretical framework of the study is based on satisfaction theory developed by Potter, on media literacy. The T independent test has been used for comparison of the two- group and Friedman’s test for measuring the correlation between the use of artificial intelligence (independent variable) and promotion of media literacy of blind people (dependent variable). The result of the study shows that, the blind people by using these technologies acquire knowledge and understanding from their surrounding environment which gradually leads to improvement of their media literacy. By increased ability in using such technologies, knowledge production and information processing for the blind, has become easier and ultimately the critical thinking which form the external dimension of media literacy will improve further and they attain more ability in processing and understanding of new information. This circle, in form of functioning relationship, continues and finally, those blind people who make use of these technologies, for communication, live behind considerably those who don’t use such technologies
خلاصه ماشینی:
The Role of Artificial Intelligence in Modern Communication Technologies for the Development of Media Literacy among the Blind Written by Mina Nazari Abstract The rapid growth of technologies and social media has created significant changes in communications and the expansion of human knowledge.
Based on the results of this research, blind people gain information and an understanding of their surrounding environment through the use of these technologies, which over time leads to the enhancement of their media literacy level.
To what extent is the use of artificial intelligence in modern communication technologies effective in improving the lives of the blind through the expansion of their media literacy?
In this questionnaire, questions were raised regarding demographic information, specific information media, the use of information technology by blind people (electronic resources, smartphones and networks, audio, podcasts, webcasts), and the use of special software for the blind in meeting information needs.
To summarize and analyze demographic characteristics, descriptive statistics such as mean, standard deviation, and percentage were used, and for testing and analyzing research hypotheses, the independent T-test for comparing two groups and the Friedman test for examining the correlation between two variables (use of artificial intelligence and enhancement of media literacy of the blind) were used.
000; therefore, there is a significant difference between the components of blind people's use of specific information and communication media to meet their informational needs, and the separation of ranks is possible.
Fifth question: To what extent is artificial intelligence, as a new communication technology, effective in expanding the media literacy of blind people and improving their lives?
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