چکیده:
will be focused. The product of such a phenomenon will be populist communication instead of persuasive communication. The article concludes at the end that such a situation will cause public relations units to be unable to play the role of an open subsystem and be sensitive to the transformations of environmental pressure. It recalls the remarkable successes of board management during the struggles of 15 Khordad 1342 and 22 Bahman 1357 and proposes the hypothesis that the multiple successes of board management made the precedence of commitment over expertise in public opinion certain on the eve of the victory of the Islamic Revolution. This phenomenon was also clearly seen in the research comparing the positive and negative values promoted on the eve of the Islamic Revolution with the Constitutional Revolution.
خلاصه ماشینی:
The article first emphasizes that the simpler living beings are, the smaller a brain they need, just as an amoeba consists of only one cell; similarly, from simple to complex organizations, they require varying degrees of management, and the level of proportion between organizational complexity and the excellence of management determines the context of public relations activities.
And on the other hand, the more the group moves from simple and short-term tasks (mourning ceremonies) to complex and long-term tasks (managing organizations), the more it will face new requirements: Different degrees of efficient expertise at all levels, the necessity of adaptation instead of conformity, and possessing deep and sincere commitments.
(Refer to the page image) Needs of Board Management in complex and long-term tasks (Refer to the page image) Needs of Board Management in simple and short-term tasks In the early stages of the revolution, an important event occurred regarding the relative negation of expertise, the root of which was general dissatisfaction with the technocratic bureaucracy system of the Shah's era, commitment-oriented Board Management, and the success of this type of management after the victory of the Islamic Revolution, alongside the reflection of the people's passionate sincerity.
(Refer to the page image) (Refer to the page image) The Position of Public Relations in Conditions of Failure to Meet Triple Needs If the macro-management of an organization, under conditions of complex and long-term tasks, is of the "consensual" type, public relations will face pressures such as these: 1.
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