Media Culture and the Victory of Performance مقاله

خلاصه ماشینی:

Written by Douglas Kellner Translated by Esmail Yazdanpour Cultural industries, over the past decade, have replicated media spectacle in new spaces and bases, and spectacle itself has become one of the organizing principles of economy, politics, society, and everyday life. New multimedia, which is a combination of radio, film, television news, and entertainment, alongside mushroom-like internet pages, has become part of a genre full of metaphor, allegory, and imagination of technological culture, which creates continuous bases for the growth of information and entertainment while simultaneously highlighting and emphasizing the spectacular aspect of media culture. Seductive spectacles, under the influence of multimedia culture, have attracted citizens, media audiences, and the entire consumer society, engaging them in a semantic network of entertainment, information, and consumption; a pattern that has a profound effect on individual and social behaviors and perceptions. Companies display their logos alongside their products, in official advertisements, in everyday life spaces, in the midst of media spectacle scenes, such as sports arenas, television shows, and places where consumers' eyes might fall upon them, so that they can etch their brand name into the minds of potential buyers. Current forms of entertainment, from television to the stage, are injecting media culture into their own apparatuses, and in this way, they change the film, television, music, theater, and other cultural industries and create new spectacular forms in culture, such as internet spaces, multimedia environments, and virtual reality. We are now entering a form of techno-capitalism whose main characteristic is the combination of entertainment, information, technology, and capitalist industries, all working to create the "infotainment society" and spectacle culture11.